The Changing Dynamics of Talent Acquisition - a Ciphr White Paper

The Changing Dynamics of Talent Acquisition
A CIPHR study

An analysis of recruitment trends, marketing strategies and emerging software and services


Webster Buchanan Research, December 2009

Published in association with Computers in Personnel
Executive Summary

Endemic talent shortages, challenging economic conditions, the rapid growth of web-based recruiting and opportunities in social media are combining to bring about significant change in the way organisations go about recruiting. From adopting techniques used by sales and marketing teams to assessing the business case for investment in web and other technologies, HR managers face a wide range of issues as they look to build an effective talent acquisition strategy.

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