The FX Firm rebrands following business success and strong growth


The FX Firm rebrands following business success and strong growth

19th January 2017 - The FX Firm has rebranded to Frontierpay following a period of significant business growth. The rebrand comes at an important time for Frontierpay and one which will take the business into a new stage of maturity.

The specialist foreign exchange and payments service, established in 2009, has trebled in size since 2014 and saw revenue growth of almost 70% in 2015. Moving forward Frontierpay targets further growth through its successful mass-payments sales efforts and by further supporting customers with its growing payment channels.

Owain Walters, CEO of Frontierpay commented: “With our unparalleled access to currency markets and global payment networks our new name reinforces what sets us apart as a business; our attitude to tackling markets where we previously have not made payments. There is no frontier we won’t cross.

“Since the launch of the business in 2009 we have seen significant growth, at Frontierpay we pride ourselves on offering an exemplary service and market-leading exchange rates to our customers and our new brand positions us at the cutting edge of the global payments market.”

In addition, the rebrand from The FX Firm was intended to demonstrate that the company provides payment services across the world and is maturing away from the FX space, often associated with some negativity.

Walters added: “The FX industry is often associated with aggressive sales and to prepare for our next phase of growth we felt it was time to distance ourselves from this. We establish a partnership with our customers and are considered to be a trusted partner to the firms we work with.”

Frontierpay has unparalleled access to 140 currencies including robust coverage of Africa, LatAm and Asia. The firm manages payments to 180 countries and prides itself on making payroll on time, every time. 

The rebrand includes a relaunched website which includes a regular blog from the foreign exchange experts at Frontierpay.